AI Implementation — Gold Coast, Australia

Your business is ready to scale. Your systems aren't.

Systems That Think designs and builds AI-powered operational infrastructure for businesses serious about growth — and serious about not leaving money on the table.

Let's Talk

Working with businesses doing $1M–$100M across Australia

The Problem

Here's what's actually holding your business back.

Your business is growing. But somewhere between the revenue and the potential there's a gap. Manual processes that made sense at $1M don't work at $5M. A sales system held together by memory, spreadsheets and the right person remembering to follow up. A team at capacity before they've hit half their potential. Growth that creates chaos instead of momentum.

You've looked at AI tools. Maybe tried a few. But nothing has fundamentally changed how the business operates. That's not an AI problem. That's an implementation problem.

The Solution

We don't recommend tools. We build systems.

There's a difference between dabbling with AI and building operational infrastructure that changes how your business runs. We go deep inside your business — map it, build it, implement it, and make sure it's actually running before we're done. No guides. No DIY packs. No handing over a document and wishing you luck.

  • — AI-powered sales and lead generation infrastructure
  • — Automated operational workflows end to end
  • — Document processing and compliance systems
  • — Reporting and business intelligence dashboards
  • — Exit-ready operational documentation and systems

The result: more volume, same team. Faster decisions. A business that runs whether you're in the office or not.

Proof

What this looks like in the real world.

640 settlements. 3 people. $300M.

Government Housing Acquisition Program — Queensland

The brief was brutal. Massive volume, tight timeline, skeleton crew. On paper we needed 15 people. The budget said three. Instead of hiring we asked a different question: what in this process actually needs a human? We built an automated relay system handling document processing, compliance checking, vendor communication and milestone tracking — flagging only the exceptions that needed a human decision. The team wasn't processing 640 files. They were reviewing the 60 that actually needed them.

Deal fell over. We rebuilt it. They went back to market stronger.

Exit Preparation — Registered Training Organisation

Strong revenue. Healthy margins. Buyer loved the P&L — walked in for due diligence, saw operational chaos, and walked out. We rebuilt the operational backbone from the ground up. Sales, fulfilment, compliance and reporting — documented, automated, running. As we built, revenue climbed, margins improved, and stress levels dropped. The business went back to market as a fundamentally different proposition.

20-year-old SME about to outmanoeuvre a national competitor.

AI Infrastructure Build — Retail Business

A 20-year-old business competing against ASX listed nationals — running everything manually and completely capped on growth. We're building AI and automation infrastructure across their entire operation. When it's running they'll handle more volume with the same team, respond faster than any national competitor, and have operational visibility most $50M companies don't have.

Who This Is For

We work best with businesses that are ready to move.

Not every business is ready for implementation. The ones we work with best tend to look like this:

  • — Revenue between $1M and $100M
  • — Feeling the ceiling — growth is happening but the team is already stretched
  • — Competing in markets where larger players are vulnerable to faster operators
  • — Preparing for sale and want the infrastructure to match the numbers
  • — Ready to make a decision and move — not looking for another discovery session that goes nowhere

If that's you — let's talk. If you're still at the researching-tools stage, we're probably not the right fit yet.

The Person You'll Work With

Peter Hawtin — Founder, Systems That Think

I've spent most of my career figuring out why good businesses get stuck. It started in high-pressure sales environments where I learned fast that most companies don't have a revenue problem — they have a systems problem. That thinking eventually led to one of the most formative experiences of my career — building the operational infrastructure for a $300M government housing acquisition program. Three people. 640 property settlements across Queensland. We had no right to pull it off. We did it because we built the right systems around the right people. That experience shapes everything I do now. I work directly with every client. No junior consultants, no outsourced delivery. When you engage Systems That Think you get me — and I don't take on more work than I can do properly.

Peter Hawtin

Investment

What working together looks like.

Engagements typically sit between $35,000 and $75,000 depending on scope and complexity. This is not a retainer. Not a subscription. Not a monthly fee for access to a Slack channel. It's a defined engagement with a clear outcome — a properly built operational system that changes how your business runs. Most clients see the investment returned within the first 90 days through recovered time, reduced headcount pressure, and accelerated revenue. If you're looking for cheap and fast, we're not the right fit. If you're looking for something built properly that compounds over time — let's talk.

Common Questions

Let's Talk

The businesses that move now will be the ones looking back in three years wondering why they were ever worried about the big guys.

If you're ready to have a real conversation about what's possible — reach out.

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